Q2 Enrollment Dates: April 1-7, 2025
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Q2 Enrollment Dates: April 1-7, 2025 ⋒
A community-centered coaching membership empowering women to live peacefully productive lives by harmonizing their well-being, work, and relationships ✨
The Hustle Sanely BFF Membership is your home base for purposeful personal development that you can easily apply to your life. We are an online community of 430+ women dedicated to helping you release the constant hustle and live a life that aligns with your priorities. Every quarter, we dive into an engaging peaceful productivity topic, giving you practical tools to live with intention — no matter your season.
The best part? You’re surrounded by the most supportive, uplifting community on the internet (seriously, they said it first — but I 100% agree ✨). Together, we’ll focus on creating sustainable change through impactful exercises that leave you feeling proud of how you show up for your daily life. The BFF Membership is a soft place for you to land while pursuing your goals, and I can’t wait to have you in the community!
Enrollment opens every quarter:
QUARTER 2 ENROLLMENT: April 1-7, 2025

FRESH TRAININGS
on a Hustle Sanely topic each quarter
LIVE COACHING
to help you apply what you learn
A THRIVING COMMUNITY
to hold you accountable

Who is the BFF Membership for?
If you’re ready to stop barreling toward burnout and create a life that feels aligned and sustainable, this is for you!
CALLING ALL:
✨ Recovering workaholics, overachievers, and perfectionists who are tired of running on fumes and want a more sustainable, fulfilling way to approach life.
✨ Mamas managing everyone's schedules but craving space to prioritize their own self-care without the guilt.
✨ 9-5ers with big dreams who want to pursue meaningful goals outside of work without feeling stretched too thin.
✨ Students juggling it all—classes, internships, jobs, and social lives—who want to stay on top of everything without burning out.
✨ Entrepreneurs ready to ditch hustle culture and build a business that aligns with their version of success—without sacrificing their well-being.
Basically? If you’re a woman who wants to create an intentional life that allows you to pursue your goals by prioritizing your mental health & relationships, you’re going to love it here.

Upcoming BFF Topics:
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Quarter 01 • 2025
Setting Goals You Care About, Building the Confidence to Pursue Them, and Creating Plans to Achieve Them Sanely
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Quarter 02 • 2025
Prioritizing Your Well-Being with Realistic Self-Care Habits (we’ll create habits for things like Movement, Sleep, and Mental Health Hygiene)

Personal development coaching with a community of 430+ like-minded women to hold you accountable.
You’re not just getting guidance—you’re getting a community that lifts you up and keeps you going. Here’s how the BFF Membership helps you create a peacefully productive life without the overwhelm:
✨ Clarity without the clutter
Info-overload gives us the ick. We keep it simple, actionable, and fluff-free, so you can actually apply what you learn—one bite-sized step at a time.
✨ From learning to implementing
Knowledge is great, but implementation is where the real change happens. With coaching, action steps, and real-life application, you’ll turn good intentions into daily habits.
✨ Accountability & encouragement
You weren’t meant to chase your dreams alone. Inside the BFF community, you’ll find support, accountability, and your new virtual besties—because we rise by lifting one another.
This is more than just coaching—it’s a whole vibe of women committed to living intentionally and supporting each other along the way!
Here’s what you can expect each quarter:
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1st Month of Every Quarter
January • April • July • October
At the start of a new quarter, a new topic will be announced 🎉 You will get a digital downloadable bundle with a workbook to use with the coaching sessions, a book recommendation that supports the topic, and a phone/desktop wallpaper. Jess will do a 60-90 minute live group training session on the topic.
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2nd Month of Every Quarter
February • May • August • November
In your downloadable workbook for the quarter, you will find action steps based on the topic that we learned about in month 1 for you to carry out in month 2. Around here, we are all about you implementing what you are learning! Jess will do a 60-90 minute hot seat group coaching call guiding you through specific scenarios and questions that you have related to that quarter’s topic to help you with taking action.
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3rd Month of Every Quarter
March • June • September • December
We bring in a guest expert to do a training on a Hustle Sanely-related topic (think: budgeting, organization, fitness, mental health, etc.) and a live Q&A session. We love being able to expand your personal development resources!
What else you get as a BFF:
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A 60-90 minute live group coaching call each month. Month 1: Jess teaches on the quarterly topic; Month 2: Jess answers your questions on implementation; Month 3: A guest expert comes in to teach on a Hustle Sanely aligned topic
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Quarterly digital downloadable bundle with a workbook to use with the coaching sessions, journal prompts related to the topic, action steps to help you apply what you’re learning, and a digital wallpaper
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Access to the private FB Group so you can build relationships with other BFFs — over 400 of them! BFFs are showing up in this group daily to share encouragement, ask for advice, and celebrate Hustle Sanely wins
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Monthly Plan Together Session - we get together on Zoom once a month to prep and plan for the following month together. We spend 50 minutes planning independently and 10 minutes sharing
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Productivity Power Hours on Zoom Every Other Week - every other week, we meet together on Zoom so we can work on our to-do lists together
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Non-fiction book recommendations for each quarterly topic to support your learning with a book club Zoom meeting to chat about our takeaways from the reading
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BFF membership includes access to Jess’s virtual fiction book club — That’s What She Read Book Club™. This is a separate membership community but as a BFF, you don’t have to pay extra to be part of it
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A quarterly challenge at the end of each quarter to help us weave healthy habits into our lives together — the community votes on the challenge topic and one participant each quarter wins a prize
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A quarterly live Hustle Sanely 5™ move for 30 minutes guided workout with Jess once a quarter (and access to the HS5 move for 30 minutes archive library)
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Attend a quarterly Round Table Q+A with Jess so she can answer any questions you have about living a peacefully productive life that might not be “on topic” for the quarter
What people are saying about the community:

Your Payment Options:
Pay Quarterly
$95.99
charged every 3 months until canceled
*best deal
Pay Monthly
$34.99
charged every month until canceled
Ready to cheers to a life of peaceful productivity with 430+ new besties?!
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Join the Hustle Sanely® BFF Membership during the quarterly enrollment period.
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Get practical personal development coaching via actionable, member-only trainings and a motivating community.
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Create a life that prioritizes harmony between your work, well-being, and relationships without barreling toward burnout.
This is your permission slip to join if going after your goals alone has left you…
Feeling like you don’t have anyone to celebrate wins with
Wishing you had someone to bounce ideas off of or encourage you
Unable to follow through with what you need to do to accomplish your goals
Overwhelmed by all the information you’ve consumed instead of confidently putting it into practice
FAQs:
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This is a subscription service, kind of like Netflix or a gym membership (except WAY more fun) - auto payments are made monthly or quarerterly based on your preference until you cancel your membership.
We love options and know you do, too, so we offer a month-to-month plan at $34.99 per month and a quarterly plan at $95.99 every 3 months. You can choose whichever works best for you!
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You do not get access to past months' content but if you're interested in a topic that we've already covered, you can head to the Hustle Sanely Vault and purchase the bundle!
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Yes! We upload the replay of the live coaching videos from every quarter to the membership site. The videos will stay there until the end of each quarter. Just make sure to download them before then and it's all yours!
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Anyone can purchase bundles from the Hustle Sanely Vault 🎉 You don't have to be a BFF.
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Enrollment is open 4 times per year (right before each new quarter) so that we can properly welcome new BFFs in and get them acclimated to the community 💕
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No way! This membership is for business owners, students, mamas, 9-5ers…anyone and everyone who is wanting to invest their time and energy into showing up as their best for their life.
The only requirement is the willingness and desire to learn and grow as a human.
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No way! The content that we learn each month is not religious-focused. Jess is a follower of Jesus and weaves that into her teachings from time to time, kinda how she does on Instagram. But again, the membership teachings are not based in religion. Everyone is welcome! Note: We do offer bi-yearly group Bible studies as a bonus but they are not required.
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When you sign up, you will create an account that grants you access to the BFF-only content inside the membership site 🎉 Your bundle is inside your membership site.
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We touch on bits and pieces of the system throughout the quarterly topics but if you are looking to learn The Hustle Sanely Planning System comprehensively, I recommend signing up for the Hustle Sanely Lifestyle course.
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No problem, babe! All coaching calls will be saved in the membership site for the entire quarter so you can go back and watch the replay at your leisure.
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This is a group membership meaning one-on-one help is not provided. However, during each live coaching call we KNOW that you'll get a ton of value because we allow you to submit questions!
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The BFF Membership is all about community and Facebook allows us to connect with one another on a reglar basis! If you don't have a Facebook account and you really want to be part of the BFF community, we recommend creating an account that you use just for the Hustle Sanely BFF Membership :) However, you can become a BFF without Facebook and still get access to the coaching video replays inside the membership site.
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Absolutely! Anyone with access to the internet is welcome to be a BFF 💕
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Send an email to hustlesanelysupport@jessicamassey.com - we are happy to help!
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No! The BFF Membership is a rolling subscription - once you join, you are a BFF until you cancel your membership :) Your membership is automatically renewed every month if you selected "monthly" when you signed up or every quarter if you selected "quarterly" when you signed up! Also, as long as your membership is active, when the membership prices increase, your price will stay whatever it was when you signed up.
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All BFF membership sales are final due to the digital nature of the membership. We do not offer refunds for membership payments but you can cancel your membership at any time.
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Yes, you can cancel as long as you hand Jess a tissue first...just kidding, we know sometimes life happens and we have to make hard choices. To cancel:
Log into your account.Click on your Avatar from the page header.
Select Settings from the dropdown.
Click Billing Info in the top right of the page.
Under the Active Subscriptions category, select the Cancel button.
Confirm cancellation request.
Note: Your membership access will be revoked at the end of your current billing cycle. You will no longer be able to access BFF-only areas and you will be removed from the BFF FB group.

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You’re one decision away from living the peacefully productive life of your dreams!
shop the vault
See a topic that you like but joined the BFF Membership too late?
Shop past bundles here. Each one includes:
A replay of the coaching call
Workbook (including journal prompts)
Phone and/or desktop wallpaper
Book recommendation